It has large Italian-American and Hispanic-American populations. Geographically, the city is part of the South Jersey. The name is derived from the plans of its founder to use the land to grow grapes. Festivities on July 1, 1952, when the merger took effect, included a parade and speeches from such notables as Senator Estes Kefauver. Vineland was formed on July 1, 1952, through the merger of Landis Township and Vineland Borough, based on the results of a referendum held on February 5, 1952. The Census Bureau's Population Estimates Program calculated that the city's population was 60,491 in 2022, ranking the city the 639th-most-populous in the country. As of the 2020 United States census, the city's population was 60,780, its highest decennial count ever and an increase of 56 (+0.1%) from the 60,724 recorded at the 2010 census, which in turn had reflected an increase of 4,453 (+7.9%) from the 56,271 counted at the 2000 census. The MSA had a population of 156,898 as of the 2010 census. Bridgeton and Vineland are the two principal cities of the Vineland-Bridgeton metropolitan statistical area, which encompasses those cities and all of Cumberland County for statistical purposes and which constitutes a part of the Delaware Valley (the Philadelphia metropolitan area). Vineland is a city and the most populous municipality in Cumberland County, within the U.S.

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